AD Ports Group #ConnectingLives

The Ask

AD Ports Group wanted to demonstrate the breadth and reach of its organisation and supporting businesses across a raft of different industries and sectors through a video-first initiative – #ConnectingLives.

The Solution

LMTD developed a robust social media campaign which encompassed organic and paid media activities to target industry-specific audiences across different social media platforms utilising the latest beta functionality. This included bespoke sub-campaigns for each of the 20 videos within the series, each optimised towards the industry sector in focus.

The Results

The campaign exceeded its KPIs and delivered in excess of 10.4million video views and 50K website sessions. Results from the use of the beta A/B split testing functionality as used by the campaign were fed into LinkedIn’s global marketing toolkits. #ConnectingLives was awarded the “Best Use of Video” at the 2020/2021 MENA Digital Awards.