Lead Generation Campaigns
- Client: Links Insurance
- Services: Social Media, Brand Awareness, Animation
Links Insurance Brokers wanted to raise awareness of its brand and services to the wider UAE
consumer audience with a specific focus on how it can help people to secure personal healthcare
insurance for dependents in light of change in legislation.
Animated Video
Through a co-ordinated approach combining strategy, highly narrowed targeting and custom content animations we drove users to a host of bespoke landing pages where they could learn more and create a hot lead for Links.
We utilised sequence messaging, native Facebook video and retargeting that harnessed the power of custom and lookalike audiences around a number of distinct criteria to generate leads.
The results were nearly 2,500 leads for Links Insurance Brokers, over half a million video views and an 8% lift rate in ad recall.
FEATURED WORK
