Lead Generation Campaigns

Links Insurance Brokers wanted to raise awareness of its brand and services to the wider UAE consumer audience with a specific focus on how it can help people to secure personal healthcare insurance for dependents in light of change in legislation.

Client: Links Insurance
Services: Social Media, Brand Awareness, Animation

Through a co-ordinated approach combining strategy, highly narrowed targeting and custom content animations we drove users to a host of bespoke landing pages where they could learn more and create a hot lead for Links.

We utilised sequence messaging, native Facebook video and retargeting that harnessed the power of custom and lookalike audiences around a number of distinct criteria to generate leads.

The results were nearly 2,500 leads for Links Insurance Brokers, over half a million video views and an 8% lift rate in ad recall.